July 8, 2026

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Layer Two · Core Processes Native AI

Process-native AI, stitched onto Business Central.
Four steps. One process at a time.

Business Central keeps the truth. AI tools do the prediction, judgment, and drafting around it. The method is the same every time:

1
Step 1

Map the core processes.

Before picking tools, name the work. From Eldan's interview, Micromedia's value chain breaks into four core processes — each one with elements that can be replaced or augmented.

A · FORECASTING & BUFFER STOCK
The JBL Crown Jewel.

Predict what Bol will order before Bol places the order. Catch supplier closeouts before any other distributor sees them.

  • Demand prediction — what each big retailer will order this week, from past patterns.
  • Buffer-stock allocation — daily truck to Bol's Waalwijk DC; license-plate barcode; zero scanning.
  • Closeout monitoring — watch supplier warehouse feeds for hidden stock that suddenly reappears.
  • Defensive moat — the “VI” system Eldan built; the reason JBL pays us when they otherwise sell direct.
B · MARGIN, REBATE & PULSINGS
The Reconciliation Engine.

The 18-tier rebate × lithium tax × chemical tax × customer rebate × pulsings spaghetti. Deterministic, complex, eats BI's week.

  • Tier & rebate accruals — supplier-side and customer-side, posted continuously, not month-end.
  • Pulsings reconciliation — match retailer sales-out to our shipments, flag the 5% that drift.
  • Supplier reporting — price-down claims, promo claims, return claims — auto-built.
  • Margin diagnostics — surface the quiet killers (tier slip, mis-priced promo, FX) before the CFO asks.
C · MARKETPLACE & CONTENT
The Growth Bet.

The €200M target. Pricing, listings, SEO across Bol Plaza and Amazon — already AI-native at Leap to See; needs to fuse with the rest.

  • Dynamic pricing — per listing, per platform, vs. competitors + Buy-Box, every few minutes.
  • Listing & SEO content — generated in NL / FR / EN, on-brand, ready to push.
  • Tier-stack arithmetic — Razer's 18 tiers resolved live per quote.
  • Competitor monitoring — overnight movement on top SKUs flagged before the day starts.
D · B2B DEAL INTEGRATION
The Special-Deal Builder.

Vodafone, KPN, Albert Heijn, Postcode Loterij — the one-person franchise that builds bespoke IT portals per deal.

  • Tender parsing — extract integration requirements from 200-page tenders in minutes.
  • Portal scaffolding — generate the spec from the tender; pre-trained on our standard patterns.
  • Customer onboarding flow — handle the “know the customer 14 days before contract fix” pattern.
  • Live-portal monitoring — read logs + tickets; surface friction points the team can fix.
2
Step 2

Map AI-native off-the-shelf apps to each element.

We go to theresanaiforthat.com and to the 2026 distribution-tooling shortlists — and pick the best-of-breed app for each element above. Buy where the market has solved it, build only where Micromedia's edge demands it.

A · FORECASTING & BUFFER
The Demand-Sensing Stack.

Predict, allocate, surface anomalies — stitched.

  • Streamline · Demand planning — purpose-built for distributors with thousands of SKUs across multiple DCs; sits on top of the ERP.
  • EazyStock · SKU-heavy forecasting — auto-classifies SKUs by behaviour, generates purchase plans, integrates with Business Central.
  • RELEX · Network-level replenishment — translates network-wide demand into store-level orders; built for retailer + wholesaler logic.

Sourced via theresanaiforthat.com

Why stitch them?  The “VI” system Micromedia built for JBL — generalised. Every brand gets the predictive layer JBL gets.

B · MARGIN & REBATE
The Reconciliation Brain.

Extract obligations, reconcile sales-out, post accruals — stitched.

  • Sirion · Contract → obligations — pulls volume discounts, rebate structures, SLAs from contracts and tracks fulfilment.
  • Brightleaf · Document data extraction — turns supplier statements, pulsings files, claim docs into structured rows.
  • Kira · Clause classification — across thousands of customer / supplier contracts; surfaces the rebate clauses we forgot.

Sourced via theresanaiforthat.com

Why stitch them?  BI stops being the spaghetti checker. The system claims accruals continuously; the analyst reviews only exceptions.

C · MARKETPLACE
The Pricing & Content Engine.

Watch the market, reprice, write the listing — stitched.

  • Omnia · Multi-marketplace pricing — purpose-built for Bol.com, Amazon, eBay; tracks unauthorised sellers and undercutters.
  • Aura · AI repricer — game-theory Buy-Box optimisation without chasing prices to the floor.
  • ShoppingScraper · Benelux competitor feed — pre-parsed Bol, Coolblue, Amazon NL data; the eyes on the local market.

Sourced via theresanaiforthat.com

Why stitch them?  Leap to See's €200M ambition gets a market-standard backbone — and the rest of Micromedia learns from it.

D · B2B DEAL INTEGRATION
The Tender-to-Portal Stack.

Read the tender, draft the spec, watch the live portal — stitched.

  • ContraVault AI · Tender analysis — built for tenders; every clause linked back to its source page for fast bid decisions.
  • Ironclad · Procurement contracting — tender-to-contract lifecycle; the place the deal lives between accept and ship.
  • Spellbook · Clause review — fast clause-by-clause review; catches the small print before it bites the integration.

Sourced via theresanaiforthat.com

Why stitch them?  The one B2B integrator becomes a team of one with leverage — the next Vodafone-style portal goes live in weeks, not months.

3
Step 3

Stitch the AI apps together.

One tool is a feature; a stack is leverage. The AI layer reads the unstructured world once, then routes the same context across the apps that need it.

SHARED CONTEXT
One pipe in, every island reads from it.

Tenders, pulsings files, retailer POs, supplier closeout feeds, marketplace movements all land in a shared store. Each tool subscribes to the slice it needs — Sirion to contracts, Streamline to demand, Omnia to competitor prices.

CROSS-TOOL HAND-OFFS
Outputs become inputs.

Brightleaf's structured pulsings feeds Sirion's rebate accrual. Streamline's buffer-stock forecast triggers a Bol DC delivery. ContraVault's tender summary primes Ironclad's contract draft. The Marketplace island finally talks to the rest.

HUMAN-IN-THE-LOOP
Judgment gates the loop.

Anything above a confidence threshold queues for a Micromedia approver — Category Manager, B2B Integrator, BI Analyst — single click, citation visible. Below threshold the AI proceeds; above the deal-size cap, it always asks.

4
Step 4

Stitch back to Business Central.

The AI layer never becomes the system of record. It hands structured, audited writes back into Business Central — so every booking, accrual, and movement still lives where finance and audit expect it.

READ FROM BC
One-way feeds first.

Customers, contracts, SKUs, open POs, tier tables and pulsings flow out of Business Central into the AI context. No risk: read-only. This is where every pilot starts.

WRITE BACK
Two-way, behind a human approval.

Once a process is trusted, the AI layer proposes the Business Central entry — accrued rebate, re-priced listing, drafted tender response, rerouted shipment — and a human clicks commit.

AUDIT TRAIL
Every write carries its source.

Each posted record links back to the source tender / pulsings file / supplier feed and the model's reasoning. Audit is stronger than today, not weaker.

Continue to Layer 3  →